Empowering Industry Leaders for Transformative Growth
Organizations seeking to uncover opportunities, overcome challenges, and achieve sustained growth.
Who We Work With
Leaders in Complex Industrial Markets
Our clients are global industrial leaders engaged in the development, manufacturing, and distribution of engineered products and services. We collaborate closely with executives driving growth strategies, particularly during periods of rapid market shifts, heightened competition, evolving regulatory landscapes, and accelerating technological innovation.
Our expertise spans a wide range of industrial markets:
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Energy
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Process Industries
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Medtech
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Pharmaceuticals
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Infrastructure
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Heavy Equipment
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Transportation
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Agriculture
Questions We Help Answer
Unlocking Core and Adjacent Market Growth
Our clients rely on us to support their most critical and time-sensitive growth initiatives. They value our ability to deliver essential, often hard-to-obtain market and competitor insights. Each engagement is tailored to meet the unique objectives and circumstances of our clients.
Our clients frequently approach us with objectives such as:
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Understand Customers Segmants
Gain deep insights into customer needs and preferences to tailor strategies and offerings that resonate.
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Know Who Wins & Why
Identify the drivers of success within your market and determine what differentiates the winners from the rest.
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Evaluate Market Attractiveness
Establish a solid fact base on market size, growth, profitability, and risk to guide investment decisions.
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Explore Adjacent Growth Opportunities
Identify opportunities to leverage assets and capabilities to expand into adjacent markets, often through acquisitions.
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Invest Wisely in Digital Solutions
Harness new technologies to transition from equipment manufacturers to providers of innovative, value-added solutions.
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Stay One Step Ahead
Gain clarity on emerging trends to distinguish critical shifts from noise, enabling smarter decisions and investments.
Why This is Difficult
Navigating Challenges in Industrial Growth
For over two decades, Chartic has partnered with industrial product companies, building deep expertise in tackling the challenges of developing and executing growth strategies. This focus on addressing the real-world complexities of industrial markets is what sets Chartic apart. Our clients frequently share that they value our ability to identify and navigate the often-overlooked hurdles in industrial market strategy, the most common being:
Purchase decisions involve multiple decision makers and influencers
Moreso than in other industries, the final purchase decision in industrial markets is often the result of a complex interplay of multiple players exerting varying degrees of influence. Specifiers, distributors, tradesmen, consulting engineers, regulatory bodies, etc. frequently play a much more significant role in determine what ultimately gets purchased than the person submitting the order or cutting the check. Effective growth strategies must recognize who has what degree of influence and what levers can be pulled to drive demand.
Complex value chains and distribution can obscure end-market forces
Industrial markets work through the coordinated efforts of a complex network of value chain participants, each working independently to facilitate trade. It can be particularly challenging for innovations to take hold, not because the innovation doesn’t add value or increase efficiency, but because certain players perceive strategic disadvantages by the types of changes required. Effective strategies must recognize these challenges and address the particular needs and leverage of each player across the value chain.
Critical data is often difficult to acquire
While there’s plenty of market data available for purchase, it often falls short for industrial product companies, being inaccurate, vague, or lacking granularity. Competitor financial data is also limited or difficult to interpret from public statements. Our clients rely on us to source critical data, verify its accuracy, combine insights from various sources, and rigorously test assumptions, ensuring they make well-informed decisions rather than relying on incomplete or flawed information.
New business models require alignment among differently incentivized parties
Channel partnerships can be complex – even competitive – and can frustrate efforts to work together to build an effective strategic framework. In many cases, the distance between manufacturer and ultimate customer reduces their ability to understand customer needs. Our ability to engage directly and anonymously across the full value chain enables us to develop insights that otherwise would be impossible to build internally.